Isn’t it interesting to site back and watch the old become new again? While speaking with marketers after my session on Personas at Conversion Conference, it seemed to me a trend was (re)gaining traction. Over the past few months, the digital community at large has taken up the Personas mantle, and there have been many […]
Transparency. Speed. “We” are smarter than “Me”. Interconnectivity. These are just a few of the staples of the digital world in which we now live, and each present opportunities for success, or potholes that must be navigated around as business owners & brands interact with their audience, prospects and customers. Consider three brand interactions I […]
Sitting down to the watch the Sox game last night, I surfed over to my hometown paper and found an absolute gem of customer-centricity in the most unlikely of places – a cable television company. As someone who’s lived in a few different markets over the years, I’ve experienced Time-Warner, Comcast, Primestar, Cablevision, and Verizon, […]
About a month ago, I had the opportunity to speak to a group of Usability professionals. The theme of my talk was getting them to raise the bar within their industry; to become true advocates for consumers like they should be. Yes, consumers, not “users”. B2B, b2C, self-service, e-commerce, video, web2.0, no matter the focus […]
I know my audience. Or at least I thought I did. My bet is that this audience sits right in the Starbucks demographic sweet spot. I just read this in an article from Bloomberg: Marc Greenberg, a Deutsche Bank Securities Inc. analyst in New York, reduced his target price for Starbucks shares to $32 from […]
Yesterday was one of those days. You know, the multiple Excedrin days that begin far too early in the AM, talking about far too serious things before the coffee’s set in… and extending way too far into the evening. We’ve all been there. As business owners, these are not the customers we’re typically looking for. […]
Last week, I had bad luck getting my emails returned. The switch from PC to Mac hasn’t exactly been as seamless as advertised (to be fair, though, most issues still revolve around, of course, Microsoft). Entourage is branding all my outgoing emails as coming from “An Office for Mac Test Drive User” while I wait […]
When I read Walt Mossberg is at an industry event, and asking questions no less, I stop and pay attention. After all, his “new” column on personal technology (16 years, and counting) in my local paper (WSJ) is one I read regularly. The question he asked screamed to me: When will the online advertising industry […]
Lay down a good scent trail to sustain momentum beyond your banner ad People are bombarded by advertisements. The things are everywhere – blazoned on surfaces from taxicab roofs to bathroom stalls. And banner ads appear on virtually every website with traffic worth talking about. But the ad isn’t an end unto itself. It’s great […]
