About Me

Here’s my current working “professional” bio.  Prefer the condensed version?

Having spent 12+ years working in, on and consulting to startups, Howard’s professional expertise is diverse. A veteran of the Digital Marketing & Technology space, Howard’s past roles span the technology & engineering side, as well as the customer-facing sides of the businesses he’s led. In addition to consulting to over 100 startups in his professional career, he’s also consulted to major enterprise technology firms like HP, Webex, VMware and Intel.


Beyond Howard’s direct consulting experience, he’s also served in executive capacities, having successfully started & managed a technology consultancy, as well as leading FutureNow, Inc, a pioneering SaaS provider in the digital marketing space as their Chief Operating Officer. During his tenure as COO, the firm grew revenue year over year, increased headcount 5X, and successfully went public.


Howard is known for his expertise in helping clients achieve their objectives through iterative plan, measure & improve cycles. Whether it’s planning new integrated sales & marketing campaigns, or designing a startup’s organizational structure & accountability processes, the results are the same- performance is tightly measured, and improved over time.


A frequent speaker on the topics of marketing optimization, web analytics, and SaaS development, Howard often can be found speaking at Internet Retailer, MarketingSherpa, Ad:tech, Shop.org, among others. He’s been recognized as an Expert Instructor by Search Engine Strategies, and serves on the Ad:tech judges panel.


Howard is a graduate of Georgia Institute of Technology, holding a Bachelors of Science degree in the field of Software Engineering.