Archive | May, 2006

25 May 2006 ~ 2 Comments

To think like a Persuasion Architect…

start by studying Emotions.  Watch people.  Interact.  Communicate.  Experience.  Feel.  Poke.  Prod.  Ask different questions, look from different angles.  Sound daunting?  It doesn’t have to be… and more tools are coming.

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12 May 2006 ~ 1 Comment

Your agency sucks!

“Push your agency out of the way,” insisted John Nardone, chief client officer at MMA, in the day’s most controversial statement. “They’re your single biggest barrier to measurement.” And I thought we were harsh in our Ad:tech 1mpact presentations! Talk about impactful quotes. How about this one as well: “I don’t need to hear from […]

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