Archive | Branding and Advertising Rants

12 June 2007 ~ 10 Comments

McDonalds Instead of Starbucks: Brand Heresy?

I know my audience. Or at least I thought I did. My bet is that this audience sits right in the Starbucks demographic sweet spot. I just read this in an article from Bloomberg: Marc Greenberg, a Deutsche Bank Securities Inc. analyst in New York, reduced his target price for Starbucks shares to $32 from […]

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25 April 2007 ~ 5 Comments

Speed Test: Which Landing Page Element Should Load First?

Apparently, Verizon Wireless doesn’t always keep up with GrokDotCom. (Bryan recently explained the impact of optimizing your images for a fast load time. ) I’d just logged in to pay my bill, and what did I notice? Kinda hard to pay your bill when the “login” button never shows up, eh?

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10 April 2007 ~ 1 Comment

Believe What I Do, Not What I Say

I must repeat that line 15 – 20 times per week–generally in the context of analytics, usability testing, focus groups (or limitations thereof) and, of course, messaging and advertising. AMD’s new ad in the Wall Street Journal is an excellent example of how even people who get it still don’t really get it. Observe as […]

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09 February 2007 ~ 1 Comment

The Promise of Interactive Advertising?

When I read Walt Mossberg is at an industry event, and asking questions no less, I stop and pay attention. After all, his “new” column on personal technology (16 years, and counting) in my local paper (WSJ) is one I read regularly. The question he asked screamed to me: When will the online advertising industry […]

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11 January 2007 ~ 1 Comment

AdAge on Viral Campaigns…

Scott Donaton’s latest article over at AdAge touches on something I wrote a while back, after the fiasco.  He astutely writes (emphasis is added): As with ads in any medium, those that work are those that start with an insight, show an understanding of their target audience, and have an authentic, relevant connection to […]

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09 August 2006 ~ 3 Comments

3 simple steps to create a viral campaign…

Get yourself a YouTube, Digg, Flikr,,, or __________ (insert your favorite online popularity tool here) account. Get out your handicam, pen, digital camera, blogging software, word processor, or __________ (insert your favorite communication tool here) Find something to say that’s relevant, salient, and transparent to such a mass audience, it overcomes each visitor, […]

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22 June 2006 ~ 7 Comments

Do no evil, Google?

It’s not every day a client sends a FW: my way which causes me to literally laugh out loud (and clog other’s inbox as well), but today’s the day.  Apparently, our constant ranting about technology rarely being the solution to a Marketer’s problem is seeping into to those who listen to us most often (and […]

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13 June 2006 ~ 4 Comments

Stray cats barking throughout the office!

Well forgive the shameless plug, but we’re finally 100% publicly shipping our latest book Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing.  Amazon, BN and Sam’s Club jumped the gun a bit, but we forgive their exhuberance.  After all, there’s probably no better time to start shipping than when a book […]

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12 May 2006 ~ 1 Comment

Your agency sucks!

“Push your agency out of the way,” insisted John Nardone, chief client officer at MMA, in the day’s most controversial statement. “They’re your single biggest barrier to measurement.” And I thought we were harsh in our Ad:tech 1mpact presentations! Talk about impactful quotes. How about this one as well: “I don’t need to hear from […]

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24 April 2006 ~ 2 Comments

Sex in the city?

I awoke at 7:15 this morning, exhausted from yet another weekend juggling family & friends in town, squeezing out the last 15 hours of the work week that couldn’t be fit into 5 workdays, and barely sitting down long enough to catch the Sopranos.  The first thing greeting me in my inbox was the same […]

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