Archive | February, 2007

26 February 2007 ~ 5 Comments

Viagra, Salesforce, and the Power of Consumers

Last week, I had bad luck getting my emails returned. The switch from PC to Mac hasn’t exactly been as seamless as advertised (to be fair, though, most issues still revolve around, of course, Microsoft). Entourage is branding all my outgoing emails as coming from “An Office for Mac Test Drive User” while I wait […]

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09 February 2007 ~ 1 Comment

The Promise of Interactive Advertising?

When I read Walt Mossberg is at an industry event, and asking questions no less, I stop and pay attention. After all, his “new” column on personal technology (16 years, and counting) in my local paper (WSJ) is one I read regularly. The question he asked screamed to me: When will the online advertising industry […]

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09 February 2007 ~ 5 Comments

Calculating the ROI of SEO?

It was early December when I walked into the lobby of the Chicago Hilton, well past 1 AM, and first heard the buzz. The bar was packed, literally overflowing with loud, raving, belligerent… Search Engine Optimizers. I know the search community is close, and with SES being their Super Bowl, I wasn’t overly surprised. The […]

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