Archive | January, 2007

18 January 2007 ~ 8 Comments

Problems with Landing Page Optimization?

Every time I read a “best practices” guide to optimizing landing pages, I cringe. I know full well the limitations and the biases inherent in what the teacher is about to dispel to the pupil. Even worse, I know full well the pupil is likely to accept the teachings as gospel, and run off to […]

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11 January 2007 ~ 1 Comment

AdAge on Viral Campaigns…

Scott Donaton’s latest article over at AdAge touches on something I wrote a while back, after the fiasco.  He astutely writes (emphasis is added): As with ads in any medium, those that work are those that start with an insight, show an understanding of their target audience, and have an authentic, relevant connection to […]

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