Archive | April, 2007

25 April 2007 ~ 5 Comments

Speed Test: Which Landing Page Element Should Load First?

Apparently, Verizon Wireless doesn’t always keep up with GrokDotCom. (Bryan recently explained the impact of optimizing your images for a fast load time. ) I’d just logged in to pay my bill, and what did I notice? Kinda hard to pay your bill when the “login” button never shows up, eh?

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24 April 2007 ~ 0 Comments

Forrester on the Best Email Marketing Ever…

(Full disclosure: Yes, Rentvillas is a past client, but, no, we’re not to be credited here. Kevin Pidduck and his fine team executed this email strategy. Smart marketers will look past their tactics to the principles at work… ) Josh Bernoff of Forrester Research gushes over’s latest email to him, remarking at how it […]

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20 April 2007 ~ 12 Comments

Do You Blog Like A Girl?

Apparently, I do. At least that’s what the fine Melissa Burdon tells me, and she has the research to prove it. Want to haze your co-workers: I’ll admit, the study lost some credibility with me (it’s not just a parlor trick, the study actually has a pretty robust algorithm behind it) when I first […]

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13 April 2007 ~ 2 Comments

The Future of Marketing

I’m finally back in NYC after a restless traveling spree this past month, and I come bearing gifts: an easily download-able broadcast of Jeffrey Eisenberg discussing the future of marketing, and planning for the accountability this future requires. I had the pleasure of spending a few days with Jeffrey and Sondra down south at one […]

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10 April 2007 ~ 1 Comment

Believe What I Do, Not What I Say

I must repeat that line 15 – 20 times per week–generally in the context of analytics, usability testing, focus groups (or limitations thereof) and, of course, messaging and advertising. AMD’s new ad in the Wall Street Journal is an excellent example of how even people who get it still don’t really get it. Observe as […]

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