The Future of Marketing
I’m finally back in NYC after a restless traveling spree this past month, and I come bearing gifts: an easily download-able broadcast of Jeffrey Eisenberg discussing the future of marketing, and planning for the accountability this future requires.
I had the pleasure of spending a few days with Jeffrey and Sondra down south at one of the more interesting (and diverse) gatherings in a long time; a CEO conversation (put on by the fine folks at NCTA). Old media alongside new, with news & media luminaries like Rita Cosby and Thomas Tull sharing the stage with those Accountable Marketing-types like ourselves made for fascinating conversation.
Take a listen… and do let us know what you think!
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