02 July 2007 ~ 30 Comments

2 Ways to Get Started With Personas (Part 2)

Regular readers of GrokDotCom, or any of our best-selling books, heartily agree: people do things according to their own motivations. And in this unprecedented day of empowered consumers, “selling” to customers is 100% about facilitating their buying process. Any attempts to pitch (or push) products in ways that aren’t transparent, genuine, relevant or salient will […]

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29 June 2007 ~ 19 Comments

2 Ways to Get Started With Personas (Part 1)

I was having a conversation with the experience team at a major “entertainment” company after my presentation at the Internet Retailer conference a few weeks back. We were discussing ways they could get started on Personas, and how to overcome the challenges they’d faced thus far. Given that this dialog took place just off-stage, we […]

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20 April 2007 ~ 12 Comments

Do You Blog Like A Girl?

Apparently, I do. At least that’s what the fine Melissa Burdon tells me, and she has the research to prove it. Want to haze your co-workers: http://bookblog.net/gender/genie.php I’ll admit, the study lost some credibility with me (it’s not just a parlor trick, the study actually has a pretty robust algorithm behind it) when I first […]

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