Archive | August, 2005

31 August 2005 ~ 3 Comments

Could you overcome “new coke”?

Honestly, I doubt it.  Let’s face it, Coca-Cola did what most of us could only dream about- unleash a monster NEGATIVE word of mouth campaign, and live to tell about it.  Ironically, they even did one better- they profited so much from their failed campaign, the Chicago Tribune actually credited them with planning the entire […]

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13 August 2005 ~ 1 Comment

Gap’s WatchMeChange viral campaign – spreading the virus

Seen CPB’s new viral campaign for the Gap yet? If not, you should definitely pop over their site, and prepare for quite a laugh. The campaign is a spin-off of the popular online retailing "Virtual Me" 3D technology. It’s not exactly well tied to Gap’s inventory or catalog, and actually provides nothing more than a […]

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