“How do you use search to introduce the right buyers to the right sellers when it’s not a frequent transaction of a commodity?” The responsibility is the sellers! . We invented Persuasion Architecture to present the answers the buyer seeks. Chapters 19-21 of “Waiting For Your Cat to Bark” tell you how… Planning Persuasion Scenarios […]
Advertising will always be with us. There will always be products, services, and circumstances that will warrant the use of advertising. Still, there can be no doubt that advertising as it is, as it was, must and WILL change dramatically. It all compounds into one simple dynamic. Customers are ignoring marketing, and today’s advertiser is […]
Brian Steinberg of the Wall Street Journal has this to say… “Waiting for Your Cat to Bark?” will be most instructive to the advertising crowd, of course. It’s hard to find a book about marketing that is truly appropriate for anyone but people who practice the stuff. But general readers may find something valuable here […]
