From Today’s BBC, as pointed out by Jakob himself in his newsletter (emphasis mine): Sadly, said Mr Nielsen, the rush to embrace Web 2.0 technology meant that many firms were turning their back on the basics. “They should get the basics right first,” he said. “Sadly most websites do not have those primary things right.“ […]
Don’t you just love buzzwords? In the 80’s, “synergy” was one of my favs. When Nasdaq was a tad closer to 5,000 than it is today, thinking “outside the box” meant you were someone who “got it”. Yesterday, I was hard pressed to choose between “long tail” and “Web 2.0”. But today, Web 2.0 is […]
Thought you had travel far and wide, wait in long lines at Barnes & Noble book signings, or spend 6 figures in consulting fees to have breakfast with the Brothers Eisenberg? Think again… or rather, just pop on over to the Crowne Plaza in Times Square NYC next Thursday @ 7 AM. Bagels are on […]
Today’s leading story on ClickZ: http://clickz.com/showPage.html?page=3623082 Anyone doing PR just may want to take 5 and read the article.
Advertising will always be with us. There will always be products, services, and circumstances that will warrant the use of advertising. Still, there can be no doubt that advertising as it is, as it was, must and WILL change dramatically. It all compounds into one simple dynamic. Customers are ignoring marketing, and today’s advertiser is […]
Joe Jaffe’s utterly fabulous, Across the Sound podcast– definitely check it out, it’s a must listen to each week. Truth be told, I only got through half the show today, on my race from Penn Station to have a conference call with a new partner doing some fascinating "usability" testing (I use the quoted term […]
Something tells me, her appearances on both Leno and Letterman will put her back over the top when it’s all said and done though. Just the same, we’re mighty proud to be sitting at #2 overall spot at Amazon tonight. Care to help us get to number 1? We’d be beyond appreciative. If you’d prefer […]
Well forgive the shameless plug, but we’re finally 100% publicly shipping our latest book Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing. Amazon, BN and Sam’s Club jumped the gun a bit, but we forgive their exhuberance. After all, there’s probably no better time to start shipping than when a book […]
perhaps it was Elmer’s who invented the internet. The web as glue is in full swing. Observe, just this week alone: For the second consecutive night, on a two separate networks, a tv show I was watching ended with a URL, and some additional, only-available-online, content. We’re not talking rehashed, repurposed, repeated highlights either- we’re […]
start by studying Emotions. Watch people. Interact. Communicate. Experience. Feel. Poke. Prod. Ask different questions, look from different angles. Sound daunting? It doesn’t have to be… and more tools are coming.
