Archive | Community

11 May 2007 ~ 9 Comments

How to Not Get a Testimonial…

Yesterday was one of those days. You know, the multiple Excedrin days that begin far too early in the AM, talking about far too serious things before the coffee’s set in… and extending way too far into the evening. We’ve all been there. As business owners, these are not the customers we’re typically looking for. […]

Continue Reading

02 March 2007 ~ 7 Comments

Do Message Boards Equal Community?

Don’t you just love buzzwords? In the 80’s, “synergy” was one of my favs. When Nasdaq was a tad closer to 5,000 than it is today, thinking “outside the box” meant you were someone who “got it”. Yesterday, I was hard pressed to choose between “long tail” and “Web 2.0”. But today, Web 2.0 is […]

Continue Reading