Archive | June, 2005

26 June 2005 ~ 3 Comments

Are you a Customer Delighting SUPERstar?

While taking a stroll with TheWoman this weekend, we decide to amble into The Gap.  After finding some shorts she desperately had to have, we were disappointed to learn they didn’t have the colors she had chosen, in her correct size.  The sales associate checked the stockroom, and then the inventory of the surrounding stores, […]

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22 June 2005 ~ 0 Comments

How can you design Personae if you don’t understand them?

Don’t get us wrong, we love when people catch on to the need for designing to your visitors (and do it right), but sometimes we can’t help but chuckle at other executions. Personas allow you to answer your visitors’ questions through language and structures that help them make their decisions. So, if you were looking […]

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15 June 2005 ~ 0 Comments

Bloggers getting on board

Jim Logan, guest blogging on wondered aloud "Is it time to talk more about conversion?" You can imagine we agree, but we did have to mention one teeny-tiny Freudian Slip: Oh JSLogan, we were with you right up ’til the point you said “A site that is organized towards your purpose” 😉 I’m giving […]

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08 June 2005 ~ 8 Comments

Do I look crazy to you?

Shari Thurow wrote in ClickZ Monday about How NOT to Work With an SEO/SEM Firm.  She interviewed SEO/SEM firms about their most common client/prospect complaints: You’ll have to change your Web site. Accept this fact before contacting us. "We have a difficult time talking to people who honestly believe we can wave a magic wand […]

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