Archive | Conversion Rates

22 June 2006 ~ 2 Comments

Marketing Sherpa Reader’s Choice

Our friends at Marketing Sherpa have their annual Reader’s Choice Blog & Podcast awards currently ongoing.  We’re thrilled (and humbled – have you seen some of the names in our category?) to be nominated, but more than that, we’re prouder than ever that some of our partners efforts are being recognized for the absolute gems […]

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19 April 2006 ~ 2 Comments

Conversion or Persuasion- where in the funnel is your problem?

Today was a busy day in the office, and one in which meetings were back to back, to back.  I started talking with my CFO, took a detour to meet with a potential partner, and ended the day spending time with some new (and potential) clients.  Very different audiences, yet one common discussion kept popping […]

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02 December 2005 ~ 0 Comments

It’s begining to look a lot like Christmas

The latest Wordtracker top 300 surge report confirms the holiday season has more than officially begun.  Searches for Christmas are in the top 10, Christmas gifts into the top 50, even Christmas wallpaper making an appearance at 170 (just ahead of Brooke Burke, sadly).  It’s crunch time for all those b2c retailers out there.  For […]

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25 October 2005 ~ 1 Comment

More SPAM please!

I must admit, this SHOCKS me.  With all the ongoing commentary regarding the fragmentation of media, and the need to create a whole new experience where the customer’s content is king (or atleast queen), I thought we were all on board for the new paradigm.  I thought the shift from push (direct) marketing to pull […]

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29 July 2005 ~ 2 Comments

Hey jetBlue- how much revenue does Online Flight Check-in generate?

Another short anecdote to end the week on an educational note! I’m trying to arrange my travel plans for the fall dates that are filling up ever so quickly.’s Annual Summit is coming up in Vegas, so I’m thrilled at the opportunity to fly jetBlue again.  Love jetBlue. Can’t praise them enough. Their flight […]

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17 July 2005 ~ 1 Comment

Beware of Large Numbers!!

If you converted 1,000,000 visitors into subscribers to your paid online service in one year, surely you’d considered yourself an online success, right?  But what if you had 7 million unique visitors, per day?  What if your digital competition was non-existent?  What if your brand was so strong, it drove 40 million visitors to your […]

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15 June 2005 ~ 0 Comments

Bloggers getting on board

Jim Logan, guest blogging on wondered aloud "Is it time to talk more about conversion?" You can imagine we agree, but we did have to mention one teeny-tiny Freudian Slip: Oh JSLogan, we were with you right up ’til the point you said “A site that is organized towards your purpose” 😉 I’m giving […]

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08 June 2005 ~ 8 Comments

Do I look crazy to you?

Shari Thurow wrote in ClickZ Monday about How NOT to Work With an SEO/SEM Firm.  She interviewed SEO/SEM firms about their most common client/prospect complaints: You’ll have to change your Web site. Accept this fact before contacting us. "We have a difficult time talking to people who honestly believe we can wave a magic wand […]

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