All you heatmap lovers out there, Uncle Jakob (Nielsen) has a great new post for you. Today’s Alertbox features a topic near and dear to the Grok’s heart: the overuse of fancy words in Web copy. These “dollar words” are truly excellent… at going over your audiences’ heads while keeping them from accomplishing their goals […]
Today’s Alertbox from Uncle Jakob arrived in my inbox, and as usual, I scanned the headline and summary in the preview pane before deciding whether today was a day I had the 20 – 30 minutes necessary to digest his topic du jour. Here’s his subject & summary: Subject: Write Articles, Not Blog Postings Summary: […]
From Today’s BBC, as pointed out by Jakob himself in his newsletter (emphasis mine): Sadly, said Mr Nielsen, the rush to embrace Web 2.0 technology meant that many firms were turning their back on the basics. “They should get the basics right first,” he said. “Sadly most websites do not have those primary things right.“ […]
