Archive | Psychographics

05 September 2007 ~ 27 Comments

“Eyetracking, Heatmaps & Gaze Plots!” Oh My…

All you heatmap lovers out there, Uncle Jakob (Nielsen) has a great new post for you. Today’s Alertbox features a topic near and dear to the Grok’s heart: the overuse of fancy words in Web copy. These “dollar words” are truly excellent… at going over your audiences’ heads while keeping them from accomplishing their goals […]

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