Cobble Hill Interactive: Digital Sales & Marketing Consulting

All you heatmap lovers out there, Uncle Jakob (Nielsen) has a great new post for you. Today’s Alertbox features a topic near and dear to the Grok’s heart: the overuse of fancy words in Web copy. These “dollar words” are truly excellent… at going over your audiences’ heads while keeping them from accomplishing their goals […]

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Seth had a short but impactful post on his blog earlier this week, about cutting through the clutter of every day life. He wrote: “But if you want the word to spread, if you expect me to take action I’ve never taken before, it seems to me that you need to do something that hasn’t […]

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