Archive | Advertising

15 August 2007 ~ 4 Comments

Boost Your Ads: A 3-Step Challenge (Not for the Meek)

1) Become “intelligent”. Measure the current number of people you persuade to take the action you derive revenue from, not merely those you attract. Do you convert 10% or better? 2) Hold yourself accountable. Stop whining about the rising costs of media, the ineffectiveness of channels, and pining for more results; it won’t get you […]

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10 April 2007 ~ 1 Comment

Believe What I Do, Not What I Say

I must repeat that line 15 – 20 times per week–generally in the context of analytics, usability testing, focus groups (or limitations thereof) and, of course, messaging and advertising. AMD’s new ad in the Wall Street Journal is an excellent example of how even people who get it still don’t really get it. Observe as […]

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01 March 2007 ~ 3 Comments

Godin on Surprising Broca

Seth had a short but impactful post on his blog earlier this week, about cutting through the clutter of every day life. He wrote: “But if you want the word to spread, if you expect me to take action I’ve never taken before, it seems to me that you need to do something that hasn’t […]

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09 February 2007 ~ 1 Comment

The Promise of Interactive Advertising?

When I read Walt Mossberg is at an industry event, and asking questions no less, I stop and pay attention. After all, his “new” column on personal technology (16 years, and counting) in my local paper (WSJ) is one I read regularly. The question he asked screamed to me: When will the online advertising industry […]

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01 January 2006 ~ 1 Comment

Victoria’s Real Secret

Lay down a good scent trail to sustain momentum beyond your banner ad People are bombarded by advertisements. The things are everywhere – blazoned on surfaces from taxicab roofs to bathroom stalls. And banner ads appear on virtually every website with traffic worth talking about. But the ad isn’t an end unto itself. It’s great […]

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