Archive | Persuasive Online Copywriting

15 August 2007 ~ 4 Comments

Boost Your Ads: A 3-Step Challenge (Not for the Meek)

1) Become “intelligent”. Measure the current number of people you persuade to take the action you derive revenue from, not merely those you attract. Do you convert 10% or better? 2) Hold yourself accountable. Stop whining about the rising costs of media, the ineffectiveness of channels, and pining for more results; it won’t get you […]

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06 November 2006 ~ 1 Comment

Looking for a Persuasive Copywriter? Try the Center for Digital Democracy

Those of you who don’t regularly spend time hanging out on the Web Analytics Forum (tsk, tsk, there’s a ton of great stuff over there) can be forgiven if you haven’t yet heard of the Center for Digital Democracy, or their formal complaint to the FTC requesting an investigation into “the online marketplace.” You can […]

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16 February 2006 ~ 2 Comments

How to write better copy in 60 seconds or less…

Ok, well maybe that’s overstating it.  Formal training is definitely a wise idea, but in the downtime between sessions, start by reading better copy on a daily basis. Take this gem, for instance: Riding the 6 train is a lot like riding the sex train. Bodies press together. People grunt and moan. And no matter […]

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