PRWeb, our partner in applying Persuasion Architecture specifically to the world of Public Relations announced it was acquired yesterday. We couldn’t be happier for PRWeb founder David McInnis. Not only is David an incredibly nice guy, he’s one of the smartest guys around, and I’m not just saying that because he’s a partner. He’s revolutionized […]
Today’s leading story on ClickZ: http://clickz.com/showPage.html?page=3623082 Anyone doing PR just may want to take 5 and read the article.
perhaps it was Elmer’s who invented the internet. The web as glue is in full swing. Observe, just this week alone: For the second consecutive night, on a two separate networks, a tv show I was watching ended with a URL, and some additional, only-available-online, content. We’re not talking rehashed, repurposed, repeated highlights either- we’re […]
File under: When will they ever learn I’m at home visiting my parents this weekend, and to meet with clients in Boston early next week. I unpacked my bag and found my jacket to be overwhelmingly wrinkled. Getting it pressed in time for Monday AM is probably an option… but so is simply buying a […]
Lay down a good scent trail to sustain momentum beyond your banner ad People are bombarded by advertisements. The things are everywhere – blazoned on surfaces from taxicab roofs to bathroom stalls. And banner ads appear on virtually every website with traffic worth talking about. But the ad isn’t an end unto itself. It’s great […]
