Archive | Multichannel Marketing

28 November 2008 ~ 5 Comments

Black Friday or Bleak Friday?

Well sports fans, here we go.  Black Friday.  Soon, Cyber Monday.  (Forgive me for the brief digression, but did you know neither Black Friday nor Cyber Monday typically deliver results, in the form of conversions, er, sales, mainly just delivering traffic :(  Unsurprisingly, retail numbers thus far have been bleak, to say the least. Retailers […]

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10 July 2007 ~ 2 Comments

MLB Launches Multi-Channel Consumer-Generated Campaign

Tuning in to tonight’s Major League Baseball All-Star Game? If you do, keep your eyes peeled for the formal promos of MLB’s consumer-generated website I’m sure we’ll all be sick of it come October (the promos, that is, not the site itself). Longtime readers know I’ve often been skeptical of MLBAM (the digital arm […]

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07 August 2006 ~ 1 Comment

Stay tuned, for more PAPR news…

Today’s leading story on ClickZ: Anyone doing PR just may want to take 5 and read the article.

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28 June 2006 ~ 1 Comment

Hillary joins the blogosphere!

Well, not quite.  Rather, she’s hired someone to do it for her.  Not exactly the kind of transparency we’re shooting for. File under: When will they ever learn.

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13 June 2006 ~ 4 Comments

Stray cats barking throughout the office!

Well forgive the shameless plug, but we’re finally 100% publicly shipping our latest book Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing.  Amazon, BN and Sam’s Club jumped the gun a bit, but we forgive their exhuberance.  After all, there’s probably no better time to start shipping than when a book […]

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01 June 2006 ~ 2 Comments

Maybe it wasn’t Al Gore…

perhaps it was Elmer’s who invented the internet.  The web as glue is in full swing.  Observe, just this week alone: For the second consecutive night, on a two separate networks, a tv show I was watching ended with a URL, and some additional, only-available-online, content.  We’re not talking rehashed, repurposed, repeated highlights either- we’re […]

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31 March 2006 ~ Comments Off on Who says nothing in life is FREE?

Who says nothing in life is FREE?

Have you missed us at the soon to be completed Ad:tech 1mpact series?  We were in 10 cities… shame on you.  Just to show we’re softies at heart, we’ll let you in on a little secret… Bryan Eisenberg is keynoting the eComXpo next week, and it’s FREE, and you can attend without leaving your desk! […]

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