Black Friday or Bleak Friday?
B2C e-commerce Economy Improving Conversion Multichannel Marketing Online Persuasion Persuasion Architecture Website Optimization
Well sports fans, here we go. Black Friday. Soon, Cyber Monday. (Forgive me for the brief digression, but did you know neither Black Friday nor Cyber Monday typically deliver results, in the form of conversions, er, sales, mainly just delivering traffic :( Unsurprisingly, retail numbers thus far have been bleak, to say the least. Retailers […]
