Cobble Hill Interactive: Digital Sales & Marketing Consulting

Well sports fans, here we go.  Black Friday.  Soon, Cyber Monday.  (Forgive me for the brief digression, but did you know neither Black Friday nor Cyber Monday typically deliver results, in the form of conversions, er, sales, mainly just delivering traffic :(  Unsurprisingly, retail numbers thus far have been bleak, to say the least. Retailers […]

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Guess what becomes more important? Yup, conversion. As online marketers are forced to reign in their spending (along with just about everyone else today), many may be tempted to cut their optimization budgets. After all, optimizing a website is w_o_r_k. It’s far easier to simply buy more traffic, when you need to generate greater profits. […]

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