Archive | B2C

28 November 2008 ~ 5 Comments

Black Friday or Bleak Friday?

Well sports fans, here we go.  Black Friday.  Soon, Cyber Monday.  (Forgive me for the brief digression, but did you know neither Black Friday nor Cyber Monday typically deliver results, in the form of conversions, er, sales, mainly just delivering traffic 🙁  Unsurprisingly, retail numbers thus far have been bleak, to say the least. Retailers […]

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08 July 2008 ~ 18 Comments

Case Study: Comcast uses Twitter to delight

Sitting down to the watch the Sox game last night, I surfed over to my hometown paper and found an absolute gem of customer-centricity in the most unlikely of places – a cable television company. As someone who’s lived in a few different markets over the years, I’ve experienced Time-Warner, Comcast, Primestar, Cablevision, and Verizon, […]

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