Archive | Persuasion Architecture

13 February 2012 ~ 58 Comments

Which Type Am I? Thoughts on Personas & Personality Type

Isn’t it interesting to site back and watch the old become new again? While speaking with marketers after my session on Personas at Conversion Conference, it seemed to me a trend was (re)gaining traction.  Over the past few months, the digital community at large has taken up the Personas mantle, and there have been many […]

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28 November 2008 ~ 5 Comments

Black Friday or Bleak Friday?

Well sports fans, here we go.  Black Friday.  Soon, Cyber Monday.  (Forgive me for the brief digression, but did you know neither Black Friday nor Cyber Monday typically deliver results, in the form of conversions, er, sales, mainly just delivering traffic 🙁  Unsurprisingly, retail numbers thus far have been bleak, to say the least. Retailers […]

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30 October 2008 ~ 9 Comments

When Consumer Confidence is Low…

Guess what becomes more important? Yup, conversion. As online marketers are forced to reign in their spending (along with just about everyone else today), many may be tempted to cut their optimization budgets. After all, optimizing a website is w_o_r_k. It’s far easier to simply buy more traffic, when you need to generate greater profits. […]

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19 July 2007 ~ 4 Comments

“If Clicks Were Votes” — President Giuliani?

Reading Techmeme on Tuesday, I came across the Compete blog, and these fabulous images related to the upcoming presidential election: If you’re interested in their analysis, read the full post; it’s excellent stuff. It’s also a great example of the speed with which we move these days. Michele’s earlier post about Twittering with John Edwards […]

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