Archive | Buying Process

13 February 2012 ~ 58 Comments

Which Type Am I? Thoughts on Personas & Personality Type

Isn’t it interesting to site back and watch the old become new again? While speaking with marketers after my session on Personas at Conversion Conference, it seemed to me a trend was (re)gaining traction.  Over the past few months, the digital community at large has taken up the Personas mantle, and there have been many […]

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