Archive | Improving Conversion

28 November 2008 ~ 5 Comments

Black Friday or Bleak Friday?

Well sports fans, here we go.  Black Friday.  Soon, Cyber Monday.  (Forgive me for the brief digression, but did you know neither Black Friday nor Cyber Monday typically deliver results, in the form of conversions, er, sales, mainly just delivering traffic 🙁  Unsurprisingly, retail numbers thus far have been bleak, to say the least. Retailers […]

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10 October 2007 ~ 10 Comments

Traffic Delusion and Social Networking Insanity

“Advertising only accelerates the inevitable” –Roy H. Williams In Roy’s practice, advertising builds brands and drives traffic for his offline clients. Roy cautions his clients not to get ahead of themselves. If all the traffic (read: visitors) he drives get what they expected, then the business grows organically from repeat customers and word-of-mouth. If these […]

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23 July 2007 ~ 6 Comments

Better “Usability” Isn’t Always the Answer

About a month ago, I had the opportunity to speak to a group of Usability professionals. The theme of my talk was getting them to raise the bar within their industry; to become true advocates for consumers like they should be. Yes, consumers, not “users”. B2B, b2C, self-service, e-commerce, video, web2.0, no matter the focus […]

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14 May 2007 ~ 9 Comments

Jakob Nielsen on Everyone’s Favorite Buzzword: “Web 2.0”

From Today’s BBC, as pointed out by Jakob himself in his newsletter (emphasis mine): Sadly, said Mr Nielsen, the rush to embrace Web 2.0 technology meant that many firms were turning their back on the basics. “They should get the basics right first,” he said. “Sadly most websites do not have those primary things right.“ […]

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