All you heatmap lovers out there, Uncle Jakob (Nielsen) has a great new post for you. Today’s Alertbox features a topic near and dear to the Grok’s heart: the overuse of fancy words in Web copy. These “dollar words” are truly excellent… at going over your audiences’ heads while keeping them from accomplishing their goals […]
About a month ago, I had the opportunity to speak to a group of Usability professionals. The theme of my talk was getting them to raise the bar within their industry; to become true advocates for consumers like they should be. Yes, consumers, not “users”. B2B, b2C, self-service, e-commerce, video, web2.0, no matter the focus […]
From Today’s BBC, as pointed out by Jakob himself in his newsletter (emphasis mine): Sadly, said Mr Nielsen, the rush to embrace Web 2.0 technology meant that many firms were turning their back on the basics. “They should get the basics right first,” he said. “Sadly most websites do not have those primary things right.“ […]
Apparently, Verizon Wireless doesn’t always keep up with GrokDotCom. (Bryan recently explained the impact of optimizing your images for a fast load time. ) I’d just logged in to pay my bill, and what did I notice? Kinda hard to pay your bill when the “login” button never shows up, eh?
