Yesterday’s visit to the Omniture Industry Insights blog gave me a one-stop-shop for fodder on marketing optimization tactics and strategy worth sharing (and a personal opportunity to apologize to boot!). First up, John Broady writes about 5 fundamentals for improving the ROI from landing pages. This has long been a popular topic, yet, sadly, it’s […]
Apparently, Verizon Wireless doesn’t always keep up with GrokDotCom. (Bryan recently explained the impact of optimizing your images for a fast load time. ) I’d just logged in to pay my bill, and what did I notice? Kinda hard to pay your bill when the “login” button never shows up, eh?
Every time I read a “best practices” guide to optimizing landing pages, I cringe. I know full well the limitations and the biases inherent in what the teacher is about to dispel to the pupil. Even worse, I know full well the pupil is likely to accept the teachings as gospel, and run off to […]
