Yesterday’s visit to the Omniture Industry Insights blog gave me a one-stop-shop for fodder on marketing optimization tactics and strategy worth sharing (and a personal opportunity to apologize to boot!). First up, John Broady writes about 5 fundamentals for improving the ROI from landing pages. This has long been a popular topic, yet, sadly, it’s […]
I guess last Friday was a slow news day; GrokDotCom and 155 of our closest blogging and media friends “broke” the big news. Yawn. (I’m guessing Google execs wished they’d released earnings then, rather than the day before 😉 ) Look on the bright side: For followers of the online space, if you didn’t like […]
Spending a few hours helping the “Mrs.” set up her new iPod Shuffle this weekend made me realize how slack I’ve been at downloading and listening to all my favorite podcasts (Sorry Jaffe). Here’s what I’m listening to this week: 1) Harvard Business Review Ideacast: Episode 34 (iTunes link) Tom Davenport and Jeanne Harris, co-authors […]
In the wake of Omniture’s acquisition of Touch Clarity, pundits have weighed in on the lofty claims made in the acquisition press release: Omniture and Touch Clarity have joined forces to enhance online business optimization—bringing together the power of Web analytics and advanced behavioral targeting technology. The combined technology delivers automated revenue and profit uplift […]
