10 July 2007 ~ 2 Comments

MLB Launches Multi-Channel Consumer-Generated Campaign

Tuning in to tonight’s Major League Baseball All-Star Game? If you do, keep your eyes peeled for the formal promos of MLB’s consumer-generated website Actober.com. I’m sure we’ll all be sick of it come October (the promos, that is, not the site itself). Longtime readers know I’ve often been skeptical of MLBAM (the digital arm […]

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