Archive | ROI Marketing

28 January 2009 ~ 10 Comments

On CMOs, Customer Service, and Birthing Elephants

If you’ve been to one of our trainings over the past few years, or seen any of us present at a conference, you’ve probably heard the line about the average tenure of a Chief Marketing Officer being less than the gestation period of an elephant.  Well, it’s time for some new material.  New research from […]

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09 February 2007 ~ 5 Comments

Calculating the ROI of SEO?

It was early December when I walked into the lobby of the Chicago Hilton, well past 1 AM, and first heard the buzz. The bar was packed, literally overflowing with loud, raving, belligerent… Search Engine Optimizers. I know the search community is close, and with SES being their Super Bowl, I wasn’t overly surprised. The […]

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