12 June 2007 ~ 10 Comments

McDonalds Instead of Starbucks: Brand Heresy?

I know my audience. Or at least I thought I did. My bet is that this audience sits right in the Starbucks demographic sweet spot. I just read this in an article from Bloomberg: Marc Greenberg, a Deutsche Bank Securities Inc. analyst in New York, reduced his target price for Starbucks shares to $32 from […]

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