12 June 2007 ~ 10 Comments

McDonalds Instead of Starbucks: Brand Heresy?

mcdvsstarbucks.jpgI know my audience. Or at least I thought I did. My bet is that this audience sits right in the Starbucks demographic sweet spot.

I just read this in an article from Bloomberg:

Marc Greenberg, a Deutsche Bank Securities Inc. analyst in New York, reduced his target price for Starbucks shares to $32 from $37 today, saying that positive consumer reaction to McDonald’s brew poses a threat to the coffee chain.

Yesterday, Jason West, a Deutsche analyst in Boston, upgraded McDonald’s shares to “buy” from “hold” on its “expanding beverages opportunity.”

Will you be going to McDonalds for your coffee instead of Starbucks?

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