McDonalds Instead of Starbucks: Brand Heresy?
I know my audience. Or at least I thought I did. My bet is that this audience sits right in the Starbucks demographic sweet spot.
I just read this in an article from Bloomberg:
Marc Greenberg, a Deutsche Bank Securities Inc. analyst in New York, reduced his target price for Starbucks shares to $32 from $37 today, saying that positive consumer reaction to McDonald’s brew poses a threat to the coffee chain.
Yesterday, Jason West, a Deutsche analyst in Boston, upgraded McDonald’s shares to “buy” from “hold” on its “expanding beverages opportunity.”
Will you be going to McDonalds for your coffee instead of Starbucks?
10 Responses to “McDonalds Instead of Starbucks: Brand Heresy?”