Archive | Marketing Rants

22 January 2009 ~ 14 Comments

When the little things matter most

Transparency. Speed. “We” are smarter than “Me”. Interconnectivity. These are just a few of the staples of the digital world in which we now live, and each present opportunities for success, or potholes that must be navigated around as business owners & brands interact with their audience, prospects and customers. Consider three brand interactions I […]

Continue Reading

14 March 2007 ~ 5 Comments

In Defense of Big, Bad, Google ;)

From the files of: When Passive Verbs Happen to Good People. Recently, the WSJ (subscriber link) served up the ultimate in passive, poor me, whining. When Matt Cutts is getting quoted in the Journal, isn’t it possible we’ve gone just a bit too far? I mean, seriously, it’s a wonder the world managed to have […]

Continue Reading