Archive | Marketing 2.0 / Web 2.0

01 June 2006 ~ 2 Comments

Maybe it wasn’t Al Gore…

perhaps it was Elmer’s who invented the internet.  The web as glue is in full swing.  Observe, just this week alone: For the second consecutive night, on a two separate networks, a tv show I was watching ended with a URL, and some additional, only-available-online, content.  We’re not talking rehashed, repurposed, repeated highlights either- we’re […]

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25 May 2006 ~ 2 Comments

To think like a Persuasion Architect…

start by studying Emotions.  Watch people.  Interact.  Communicate.  Experience.  Feel.  Poke.  Prod.  Ask different questions, look from different angles.  Sound daunting?  It doesn’t have to be… and more tools are coming.

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