Archive | Accountable Marketing

14 March 2007 ~ 5 Comments

In Defense of Big, Bad, Google ;)

From the files of: When Passive Verbs Happen to Good People. Recently, the WSJ (subscriber link) served up the ultimate in passive, poor me, whining. When Matt Cutts is getting quoted in the Journal, isn’t it possible we’ve gone just a bit too far? I mean, seriously, it’s a wonder the world managed to have […]

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06 March 2007 ~ 4 Comments

Automated Revenue and Profit Lift?

In the wake of Omniture’s acquisition of Touch Clarity, pundits have weighed in on the lofty claims made in the acquisition press release: Omniture and Touch Clarity have joined forces to enhance online business optimization—bringing together the power of Web analytics and advanced behavioral targeting technology. The combined technology delivers automated revenue and profit uplift […]

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